This book is designed to speak to the typical student. Hundreds of business examples to bring concepts to life. Every learning goal is further reinforced by a summary. After reading each section, students can test their retention by answering the questions in the Concept Checks. The learning outcomes connect to the text and the additional resources that accompany Introduction to Business. Targeted learning outcomes are listed at the beginning of each chapter and then repeated throughout the chapter. Pedagogical foundationĬonsistent, integrated learning. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. ![]() The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business covers the scope and sequence of most introductory business courses. Through this content, students will acquire the knowledge, skills, and competencies to prepare for the competitive workplace. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. You can access this textbook for free in web view or PDF through, and for a low cost in print. OpenStax is committed to remaining transparent about all updates, so you will also find a list of past errata changes on your book page on. Subject matter experts review all errata suggestions. If you have a correction to suggest, submit it through the link on your book page on. Since our books are web based, we can make updates periodically when deemed pedagogically necessary. However, like any professional-grade textbook, errors sometimes occur. ErrataĪll OpenStax textbooks undergo a rigorous review process. Because the art is openly licensed, anyone may reuse the art as long as they provide the same attribution to its original source. In Introduction to Business, art contains attribution to its title, creator or rights holder, host platform, and license within the caption. Art attribution in Introduction to Business Visit the Instructor Resources section of your book page on for more information. The custom version can be made available to students in low-cost print or digital form through their campus bookstore. Instructors also have the option of creating a customized version of their OpenStax book. You can even provide a direct link in your syllabus to the sections in the web view of your book. Feel free to remix the content by assigning your students certain chapters and sections in your syllabus, in the order that you prefer. Introduction to Business is licensed under a Creative Commons Attribution 4.0 International (CC BY) license, which means that you can distribute, remix, and build upon the content, as long as you provide attribution to OpenStax and its content contributors.īecause our books are openly licensed, you are free to use the entire book or pick and choose the sections that are most relevant to the needs of your course. ![]() Through our partnerships with philanthropic foundations and our alliance with other educational resource organizations, OpenStax is breaking down the most common barriers to learning and empowering students and instructors to succeed. OpenStax Tutor, our low-cost personalized learning tool, is being used in college courses throughout the country. Our first openly licensed college textbook was published in 2012, and our library has since scaled to over 25 books for college and AP ® courses used by hundreds of thousands of students. OpenStax is a nonprofit based at Rice University, and it’s our mission to improve student access to education. This textbook was written to increase student access to high-quality learning materials, maintaining highest standards of academic rigor at little to no cost. Welcome to Introduction to Business, an OpenStax resource.
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